art business emails

I'm a member of the Chicago Council on Global Affairs, a past member of the Pacific Council on International Policy and a blogging contributor for the USC Center on Public Diplomacy. Whatever you're looking for, there are good ways and not-so-good ways to do it. There a ton of different ways to market your art—email newsletters, art fairs, social media, galleries, blogging—but not all of them might be where your customers are looking. If you think they might like your art, briefly explain why you think so and how you reached that conclusion. And please don’t be that colleague who thoughtlessly forwards along sensitive information to people who weren’t meant to see it. If you send a request or an invitation—to a meeting, to happy hour, or to your kid’s birthday party—and don’t get an affirmative response pretty quickly, don’t sit in total suspense, because the answer is probably no. As for thinking that complete strangers will be so taken with you and your art that all they have to do is see it, think again. Talk about why you think your art is relevant to what they do and how they might benefit, not only you. Don't use email as a way to avoid hard conversations. "Visit my Instagram to see my art." But with a little thought and discipline, you can manage it and make it pay off for your business. No one will beg you to tell them more, ask prices, want to buy something, show or represent you, offer critiques your work, or do anything else on your behalf unless you give them a good reason why. After informally surveying some successful and effective people, I’ve compiled a list of best practices for the current business environment: 1. That way, you can decide whether it's even a good idea for them to look at your art in the first place. You might have to use email to approach galleries, maintain current gallery relationships, touch base with collectors, or connect with other artists. If you're contacting a gallery, for example, mention the names of several artists they represent or show, and present your work in terms of theirs. Break up those paragraphs. Not surprisingly, a large percentage of these emails are business-related. This is not the way the art world works. Somewhere in your email or DM, preferably really early on, you'd better establish either your credentials as an artist, a chain of referral which leads directly to them, or some other reason that's pretty overwhelmingly appealing as to why you're doing this, and why they should keep reading. And you express yourself in your emails. Email is an essential part of the fan relationship equation for artists, labels, and managers. Hopefully they'll at least notice you. 2. But if you feel it's slowing down your ability to attend to other things, then determine to check your email only at certain times a day. “Got your message, thanks, will check and get back to ya” really doesn’t take long, but it’s a courtesy most people appreciate. People expect something completely different from 1-on-1 emails than they do from 1-to-many contexts like sales pages and marketing emails. While you're at it, figure out whether your art is the kind of art they might like, sell or represent. They don't have all day. "Pictures of my art. Sometimes they're slightly longer, sometimes they have NO text at all but only images or a link. "I'd appreciate any thoughts you might have about my art." While it is difficult to say the exact value of collecting any individual email address for musicians, marketers from other industries peg the generic value of getting an email at about $1 each. A really good idea is to research the individual, gallery, publication, institution, or organization you are sending to in advance. Understand who they are and what they stand for. The wonders of the Internet and social media, right? So that's the first thing. You start with a vision. In other words, you have to elevate yourself from a complete stranger to someone who has shared interests that they can identify with and appreciate. “Do the world a favor,” says my colleague Colin Petrie, a graphic designer. Keep it as short as possible and put all the key info up front. Make sure it’s attached. Some aren't even written or translated into the language of the person they're contacting. © 2021 Forbes Media LLC. I was inspired to create Art of Emails because not only are there a lot of badly written emails, many of the ones that sound good and check off a few copywriting 101 boxes don't really work. That will at least get their attention. Thank you for this course. Love for art and business uses 0 email formats: 1. And the study suggests the total number of worldwide email accounts will grow from 4.1 billion today to 5.2 billion in 2018. In a recent post, I made the case for the overall importance of email marketing.. Rob Asghar is the author of Leadership Is Hell, available for a limited time as a free Amazon Kindle download. It's a waste of your time and more importantly, it's a waste of theirs. Meanwhile, the rest of us have an average of 121 business-related emails to send and receive each day, and that number is expected to increase to 140 a day by 2018, according to a recent study by the Radicati Group, a technology market research firm based in Silicon Valley. I'm the author of Leadership Is Hell and co-author of The Art and Adventure of Leadership: Understanding Failure, Resilience and Success. If you are fortunate enough to get a response, reply immediately to whatever comments or questions they have-- even if only to thank them for taking the time to look. Assume nothing. What would you like to happen? If you have hardly any time for them, how can you expect them to make time for you? I entirely understand and appreciate the fact that you're immersed in your art, deeply believe in what you're doing, and feel compelled to share, but randomly asking strangers to notice you for no identifiable reason other than because you're you is guaranteed to get you nowhere fast. Crafting Professional Emails for Better Art Business Communication As an artist in the digital age, chances are you have to write emails on a regular basis. Why should they look at it? Many top professionals won’t even check their office voice-mail messages anymore, as they expect important requests and announcements to come to them in the form of an easily archivable and retrievable digital message. 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